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About OrCam.

OrCam’s mission is to harness the power of artificial vision by incorporating pioneering technology into a wearable platform which improves the lives of individuals who are blind, visually impaired, and have reading difficulties.

OrCam was jointly founded in 2010 by Prof. Amnon Shashua and Mr. Ziv Aviram, who are also the co-founders of Mobileye, the collision avoidance system leader and autonomous driving innovator. The original OrCam MyEye device was launched in 2015, and the next generation OrCam MyEye 2.0 was launched in 2017.


Prof. Amnon Shashua.

Co-founder, Chairman of the Board and CTO

Prof. Amnon Shashua holds the Sachs Chair in Computer Science at the Hebrew University of Jerusalem. His field of expertise is computer vision and machine learning. For his academic achievements, he has received the Marr Prize Honorable Mention in 2001, the Kaye Innovation Award in 2004, and the Landau Award in Exact Sciences in 2005. He is the co-founder of Mobileye, an Israeli technology company that develops vision-based advanced driver-assistance systems (ADAS) providing warnings for collision prevention and mitigation.

Mr. Ziv Aviram.

Co-founder, President and CEO

Mr. Ziv Aviram

Mr. Aviram is one of Israel’s most esteemed managers. Before co-founding OrCam, Mr. Aviram co-founded Mobileye, an Israeli technology company that develops vision-based advanced driver-assistance systems (ADAS) providing warnings for collision prevention and mitigation. Today 90% of the world’s leading automobile manufacturers rely on Mobileye technology to make their vehicles safer to drive. In addition, Mobileye’s revolutionary autonomous driving technology is going to completely change the way people will drive cars in the future. In August 2014, Mobileye claimed the title for largest Israeli IPO ever, and in August 2017, Intel acquired Mobileye for a valuation of approximately $15.3B, the biggest ever acquisition of an Israeli Hi-Tech company.

Prior to Mobileye, Mr. Aviram was the CEO of three leading Israeli companies in their fields. Mr. Aviram holds a B.Sc. in Industrial Engineering and Management from Ben-Gurion University.


Dr. Yonatan Wexler.

Dr. Yonatan Wexler.

Executive VP R&D

Dr. Yonatan Wexler has researched the field of Computer Vision at the University of Maryland, Oxford University, the Weizmann Institute of Science, and Microsoft. His focus is on efficient use of pictorial information from images and videos and he is the recipient of the David Marr Prize (2003) for his academic research.

Elad Serfaty.

Elad Serfaty.

Senior VP Sales and Marketing

Prior to joining OrCam, Elad Serfaty served as VP and General Manager Aftermarket Division for Mobileye, from 2007-2010 as the General Manager of a software company, and from 2004-2007  as Vice-President of Sales and Business Development for an IT company. Elad holds a BSc in Electrical Engineering with a specialization in RF.

Ram Ben Yehuda.

Ram Ben Yehuda.

Senior VP Operations

Ram Ben Yehuda has extensive experience in the field of medical devices, extending from R&D and project management to sales and marketing management. Ram holds a B.Sc. in Electronics Engineering, and a M.Sc. in Biomedical Engineering and Management Studies, both from Tel-Aviv University.

Technology Team Leaders.

Efrat Bartov-Be’ery.

Efrat Bartov-Be’ery.

Director of Software Engineering

Prior to OrCam, Efrat served as team leader at Polycom Inc., specializing in video compression for video conferencing. She holds a B.Sc in Electrical Engineering and a M.Sc. in the field of Statistical Signal Processing from Tel-Aviv University.

Nir Sancho.

Nir Sancho.

VP of R&D

Nir Sancho joined OrCam after six years of developing and managing projects in the underwater acoustic systems field for the Israeli Navy. Nir Holds a B.Sc in Electrical-Engineering from the Technion and a M.Sc. in Systems Engineering from Afeka College of Engineering.

Oren Tadmor.

Oren Tadmor.

VP of R&D

Oren joined OrCam after developing intelligence systems for the IDF, in conjunction with Rafael Defense Systems. Oren holds a B.Sc. in Electrical-Engineering from Tel-Aviv University and a M.Sc. in Machine Learning and Signal Processing from Ben-Gurion University.

Doron Weizman.

Doron Weizman.

Director of Engineering

Doron specializes in development and production of embedded systems, HDI and SOC based board design, including video & audio interfaces. Prior to joining OrCam, he served as a Board Design and Electronics Engineer at CAT Technologies. Doron holds a B.Sc. from the JCE.

Marketing and Business Development.

Eliav Rodman.

Eliav Rodman.

Director of Marketing

Eliav Rodman is an entrepreneur and content marketing expert with international experience in community building, marketing, and management. Eliav holds a BA from the Hebrew University of Jerusalem and an MBA in Innovation and Entrepreneurship from IDC Herzliya.

Gil Beeri.

Gill Beeri.

Business Development - Americas

Prior to joining OrCam, Gill served as CEO of Orion, a mutual funds management company, and CEO of Ayalon Financial Solutions, the asset management subsidiary of the sixth largest insurer in Israel. Gill holds an MBA and a BA in Economics & Management from Tel Aviv University.

Leon Paull.

Business Development - UK and ROW

Prior to joining OrCam, Leon served as General Manager of SodaStream’s Global Distribution Division, as well as, International Sales Manager at Israeli start up Melingo specializing in natural language processing. Leon holds a degree from the Hebrew University in Jerusalem.

Omer Elad.

Business Development - DACH

Omer Elad is responsible for business development in major markets worldwide, partnerships and the development of government and community relations and organizations active in the field of disabilities.  Omer holds BA in Political Science and History from Tel Aviv University.

Rotem Geslevich.

Business Development - Western Europe

Prior to joining OrCam, Rotem served as Director and Head of Hi-Tech Business Development at PwC Israel and Corporate Attorney at FBC &Co. Rotem holds an LL.M in Technology Law from UC Berkeley, as well as a BA in Business Management and an LLB in Law from IDC Herzliya.

Liron Rosenbaum

Liron Rosenbaum.

Business Development - Northern Europe

During recent years, Liron served as an International Director of Marketing and Sales at IOPtima Ltd., a subsidiary of Light Life Sciences Ltd. (TASE:BOLT). Liron holds a M.Sc. in Applied Economics, majoring in Marketing, from the Vrije Universiteit Brussels.

Matan Bar-Noy.

Matan Bar-Noy.

Business Development - Israel

Prior to joining OrCam, Matan managed corporate and government accounts for Mobileye. As Chairman of the Student Union of Bar Ilan University, he served on the National Student Union board. He holds a BA in Political Science and Communications  and an EMBA from Bar Ilan University.

Rafi Fischer.

Rafi Fischer.

Director of Media Communications

Rafi is an experienced Communications and Public Relations professional in media relations, messaging, content development and strategic branding. Before joining OrCam, he worked for global PR agencies in the US. Rafi holds a BA in International Business from The George Washington University.

Copyright © 2017 OrCam. All rights reserved

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